1 Who presents
The person on screen. The same host can sell everything you make, so this is worth getting right once.
Use a face I already have
Whichever you choose becomes their face everywhere — the live host, and every product demo — so the two are the same person. Use a photograph you have the right to use.
Edit this presenter
Add someone else
Adults only. A product advertisement fronted by a child is its own regulatory question, and this will not answer it for you.
2 The product
The show is built from what your own pages and files say about the product, not from what a model can guess about it. Give it the page and it reads the page.
Yours, of the real product. These become the cutout the presenter holds — without one, shots composite a placeholder.
The box, jar, pouch or wrapper it arrives in. With one on file the presenter can open it.
Say it as you would to a person. "Out of the box" is enough to put a box in the shot — the sentence carries the packaging, so it does not have to be photographed.
2 What it understood
Facts come from pages and files you own, and only those can become a claim on camera. Anything read from somewhere else is kept for structure and never quoted as fact.
3 The show
One card per beat, each grounded in something the pack actually says. A question it cannot answer is shown as a gap rather than filled in with an invention.
Your clips
A basic live plays a campaign's clips one beat at a time. Add videos you already have: each one is heard and held to the same claims check as a rendered clip, and a clip that fails is kept out of the show.
Goes into the beat chosen above, and is heard and checked like any other clip.
The live host
The fact sheet is the whole set of things the host is allowed to say — on air it may not exceed it, and a premium live will not start without one. Add the product page, then prepare the host: the script is written and every line is checked before it can be spoken.
Read from the page itself, over https. A page listing several products is narrowed to the one it is about — and if that cannot be told, it asks rather than blending them.
Which one is this page about?
4 Watch it before anybody else does
Choose which kind of live, then watch a preview of that one. A preview assembles the real thing to a file and streams nothing, and going live is only offered once you have watched it.